News & Media

Best Buy to sponsor Kenseth, Edwards part-time

December 20, 2011, ,

MINNEAPOLIS -- Best Buy Co., Inc. announced Tuesday a new sponsorship deal for the 2012 Sprint Cup Series season. Best Buy will serve as primary sponsor of the Matt Kenseth No. 17 Ford for nine races and Carl Edwards' No. 99 Ford for two races. In addition, Best Buy will serve as associate sponsor for each.

"Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Drew Panayiotou, senior vice president of marketing for Best Buy. "Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."

"We are extremely pleased to announce this partnership with Best Buy," said Roush Fenway co-owner Jack Roush. "Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together."

Best Buy has been a NASCAR sponsor for the past seven years, most recently as a primary sponsor for A.J. Allmendinger and the No. 43 Richard Petty Motorsports team.

"We have had a successful and rewarding relationship with Best Buy for the past few years and appreciate all they have done for us," Richard Petty, co-owner of Richard Petty Motorsports, said in a statement. "Although it is very disappointing that Best Buy is changing directions at this late date, we wish all of our friends there the best in their future endeavors.

"Our plan has always been to run a two-car team in the Sprint Cup Series in 2012 and we are continuing down that path," Petty added. "We have several partners that remain committed to the No. 43 team. We will move forward and explore all of our options in regard to the No. 43 program in the coming weeks."