News & Media

New Dodge Charger to be unveiled at Las Vegas

February 21, 2012, Joe Menzer,

The 2013 Dodge Charger that will be run in the Sprint Cup Series beginning next season will be unveiled March 11 at Las Vegas Motor Speedway following the driver's meeting prior to the running of the Kobalt Tools 400.

Ralph Gilles, Dodge's president and CEO of street and racing technology brand and motorsports, said Monday that fans have been relentless in asking about when the new car for 2013 will be revealed. The 2013 race car will more closely resemble the version of the car that is available for sale to the general public, which was the main goal of the project, Gilles added.

"When we did the Nationwide Challenger in 2010, the response we got was, 'Hallelujah, finally the race car is looking a lot like the car we can buy and drive,' " Gilles said. "We've got two rear-drive muscle cars in the Challenger and a Charger, so it really fits NASCAR well."

"It's been tough to keep the covers on this car. We've been working on it for over two years, developing it."

Gilles said he is excited about how the car not only looks, but how it has performed to date in limited NASCAR tests.

"I'm very pleased with the way the car turned out," Gilles said. "I think people will be shocked. They won't believe their eyes when they look at what basically looks like a street car with some flat rubber on it. It will be interesting to see what the response to it is."