News & Media

France to discuss NASCAR initiatives at summit

July 24, 2012, Official Release,

DAYTONA BEACH, Fla. -- NASCAR Chairman and CEO Brian France will participate in Beyond Sport's annual summit in London. It begins Tuesday, a few days before the start of the Olympics.

On Wednesday, France will participate in a panel entitled "Mobilizing Millions," in which he will highlight NASCAR's efforts in green, diversity and charitable giving. Joining France will be Dr. Robin Peterson, CEO of the South African Football Association; Jamie Oliver, celebrity chef, Emmy Award-winning television personality and health advocate; and Paddy Harverson, spokesperson for Prince Charles.

Moderated by Dr. Michael Lynch, NASCAR's managing director of green innovation, the panel will discuss how sport can be used as a tool to trigger large-scale change. Participants will analyze how sports organizations, personalities and governing bodies can use the power of sport to improve lives, positively change behavior or empower people on a global scale.

Also on Wednesday, France will present the Sport for the Environment Award to a recipient who has put forth significant efforts to reduce sports' impact on the environment.

"A key part of Beyond Sport's mission is to bring together people from different spheres to share their experiences and to learn from each other," said Nick Keller, founder of Beyond Sport. "Between them, through inspiration and education, these people and their organizations have changed the outlooks, perspectives and even living habits of millions of people around the world, and their insights are invaluable."

The Beyond Sport summit is convened to celebrate, promote and drive sport-led social change. The event features networking opportunities, panels and action-led working sessions that include those from the worlds of sports, business and government. It will play host to a wide range of global luminaries, including Muhammad Ali, David Beckham and former British Prime Minister Tony Blair.

In May, NASCAR accepted an invitation to join Beyond Sport, a global organization that promotes, develops and supports the use of sport to create positive social change. NASCAR joined a coalition of leagues that includes Major League Baseball, Major League Soccer, the NBA and WNBA, the NFL and the NHL as part of Beyond Sport's wider global network. NASCAR is the first and only motorsports organization aligned with Beyond Sport.