News & Media

Earnhardt Jr., Petty form Goody's bond

January 22, 2013, Kenny Bruce,

NASCAR's most popular driver joins the King in sponsorship deal

CONCORD, N.C. -- Two of the most recognizable faces from the world of NASCAR have teamed up to support one of the most recognizable brands in the Sprint Cup Series for 2013.

Seven-time series champion Richard Petty and Dale Earnhardt Jr., the sport’s most popular driver, will combine efforts to promote Goody’s headache powders, one of the longest running sponsors in NASCAR.

“I’ve been doing this for (Goody’s) for like 37 years,” Petty said Monday night of his association with the company. “And I guess they figured they needed a new face on Goody’s. … For them to get to the next generation, I think that’s what they’re thinking -- most of the older generation takes Goody’s anyway; to get the next generation and some new blood into it, I think that’s why they decided to go with Junior.”

The company will use radio, television and digital platforms that will feature Petty and Earnhardt Jr.

Goody’s has been a longtime sponsor of Cup events at Martinsville (Va.) Speedway, and has previously served as race sponsor for the popular night race at Bristol Motor Speedway as well as the Nationwide Series season opener at Daytona International Speedway.

But it has been the association with Petty, the sport’s most recognizable figure, which helped put its stamp on the sport.

Earnhardt Jr. said he was “kind of shocked, actually” when he was approached with the opportunity to work with two such well-known entities, “because (Petty) had managed the Goody’s brand for so long.

“When you think about Goody’s, you think about Richard Petty,” Earnhardt Jr. said. “When you think about Richard Petty, you think about Goody’s. They just go hand in hand.

“I was shocked and really humbled because Richard has done such a good job and part of his efforts have helped maintain their relevance, not only in this sport but as a brand goes.

“This is an exciting time for me. I get to spend some time with a legend.”

The company’s longevity, Earnhardt Jr. said, is more than just admirable.

“It’s something that’s been here a while, it will be here long beyond me and I wanted to be just a chapter in the story,” he said.

Goody’s officials indicated that the involvement with Petty and Earnhardt Jr. could go extend beyond serving as spokespersons for the company. Any such announcements, they said, would be made at a later date.