News & Media

DuPont car shifts to Axalta as Gordon backer

February 04, 2013, Staff report,

Corporate change alters sponsorship look for No. 24

One of NASCAR's longest-running sponsors will have a new name in 2013, meaning a new look for the sport's winningest active driver.

Jeff Gordon will be backed in 14 Sprint Cup series races by Axalta Coating Systems, which has assumed ownership of DuPont Performance Coatings, which had graced the four-time champion's No. 24 Chevrolets since his debut in NASCAR's big leagues more than 21 years ago. The change was announced Monday after the Carlyle Group completed its acquisition of the performance paint business for $4.9 billion.

Hendrick Motorsports said in a statement later Monday that the sale would not affect the company's continued support of its NASCAR efforts.

"We may have a new name on the No. 24 Chevrolet SS in 2013, but it's the same core group that I've enjoyed working with for more than 20 years," said Gordon, who has long been associated with DuPont's splashy paint schemes. "We've had success together on and off the track. We plan to carry that success into our third decade."