News & Media

Crown Royal’s “Your Hero’s Name Here” Program Returns

March 12, 2013, Staff report,

Country singer Justin Moore teams up with the Crown Royal Heroes ProjectTM

When Jacksonville, Fla. firefighter Pat Copeman and Tampa, Fla. police officer Paul Scott met country singer Justin Moore before this year's Daytona 500, it wasn’t just another meet and greet. 

Heroes in their community, Copeman and Scott were nominated as part of Crown Royal’s annual “Your Hero’s Name Here,” an initiative that awards naming rights to the winner for the Brickyard 400 at Indianapolis Motor Speedway on July 28, 2013.

Moore performed a special concert and treated the two to a VIP race weekend experience, courtesy of Crown Royal.

Nominees must be 21 or older and can be any kind of hero, from first responders to veterans. The official name of the race is the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard. To nominate your hero, visit through April 14 to submit nominations. 

Five finalists will be chosen from the entries, and then fans will decide the winner. During a special ceremony leading up to the race, the winner will be revealed. He or she will receive a trip to Indianapolis and get the “royal” treatment throughout the weekend before handing the trophy bearing his or her name to the race winner. 

The race is the culminating event of the Crown Royal Heroes ProjectTM, an ongoing commitment to recognize everyday heroes and give back to their communities. This is the seventh time Crown Royal has award naming rights of a NASCAR Sprint Cup Series race to an adult fan and the second consecutive year at the Brickyard 400.


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