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Penske Racing re-ups with Keselowski, Miller Lite

October 02, 2013, Staff report,

Driver, sponsor will remain with company through 2017 season

Penske Racing secured its driver and sponsor for a sizable chunk of the future Wednesday, signing 2012 NASCAR Sprint Cup Series champion Brad Keselowski and primary sponsor Miller Lite to contract extensions through 2017.

Keselowski, a nine-time winner in the NASCAR Sprint Cup Series, joined Penske late in the 2009 campaign and signed an extension after the 2011 season that was to conclude after 2014. The new multiyear deal keeps the reigning series champion in Penske’s No. 2 for the next four seasons, a contract that runs in conjunction with the five-year agreement Penske struck with Ford at the beginning of the 2013 season.

"I am fully committed to Penske Racing and Miller Lite," Keselowski, 29, said in a team release. "This will allow us to further grow our program and contend for championships on a consistent basis. It's an exciting time to be a part of this organization and I look forward to a successful future."

While the deal offers security into the second half of the decade, it includes a reduction of annual support from Miller Lite, a full-season sponsor of Penske's since 1991 and currently Keselowski's primary sponsor for every race. The team said the Chicago-based beermaker's brand will be the primary sponsor for 24 races a year and a "major associate sponsor" for the other 12 points-paying Sprint Cup events beginning in 2014.

MillerCoors has been a sponsor of Penske’s NASCAR efforts for 22 years, coming to the organization after it followed NASCAR Hall of Famer Rusty Wallace to the longtime team owner. Before that, the company’s most notable sponsorships involved its one season backing Wallace’s efforts with car owner Raymond Beadle and an association with fellow Hall of Famer Bobby Allison with the Stavola Brothers.


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