News & Media

Kenseth's success causes sponsor to add races

December 02, 2013, Staff report,

Dollar General adds 10 events in 2014, will serve as sponsor for 27 total races

Dollar General will increase its sponsorship with Joe Gibbs Racing by 10 races in the 2014 NASCAR Sprint Cup Series season and will again be the primary paint scheme for the No. 20 of Matt Kenseth in the season-opening Daytona 500. The additional 10 races bring the Dollar General-Joe Gibbs Racing partnership total to 27 events.

Other races in which Dollar General will serve as the primary sponsor for the No. 20 include the season finale at Homestead-Miami Speedway, Talladega Superspeedway in May, Indianapolis Motor Speedway, the regular-season finale at Richmond International Raceway, the Chase for the NASCAR Sprint Cup opener at Chicagoland Speedway and the Chase race at Charlotte Motor Speedway.
"Dollar General has a tremendous enthusiasm for our sport, and as a driver, it's great to have such a supportive sponsor behind you," Kenseth said in a JGR release. "In our first year together, the No. 20 team had such an unbelievable season. I'm really looking forward to getting back out on the track and representing Dollar General again in 2014."
Kenseth finished second in the final 2013 points standings. He was the top seed in the Chase and won a series-best seven races. Four of Kenseth's seven wins came in the yellow Dollar General-dominated scheme -- at Las Vegas, Kentucky, the Bristol night race and the Chase opener at Chicagoland.
"Having the talent and passion in a driver like Matt and the way he represents our brand is a dream come true for a sponsor," said Rick Dreiling, Dollar General's chairman and chief executive officer. " ... NASCAR is key to connecting with our customers, many of whom are loyal race fans, and we look forward to a continued partnership with JGR to further our business."


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