News & Media

Brad Keselowski teams with Alliance Truck Parts

January 21, 2014, Staff report,

Alliance Truck Parts to sponsor eight races in 2014, turn 'Blue Deuce' yellow

Photo Credit: @allianceparts, the official Twitter handle for Alliance Truck Parts

Brad Keselowski has added a new sponsor for select 2014 NASCAR Sprint Cup Series races.

Team Penske announced Tuesday that Alliance Truck Parts will serve as the No. 2's primary sponsor for eight races, beginning with the Cup race at Phoenix International Raceway on March 2. Keselowski's No. 2 Ford Fusion will adorn Alliance Truck Parts' bright yellow colors.

The Phoenix race will mark Alliance Truck Parts' first foray into sponsoring a driver in a Sprint Cup Series race, according to the release from the team.

"This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR," Keselowski said in a team release. "This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We're anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year."

Alliance Truck Parts will also serve as a prominent associate sponsor on the No. 2 Ford throughout the 2014 season, according to the release. The company has partnered with Penske since 2010 in the NASCAR Nationwide Series.

Last October, Penske announced that Keselowski, the 2012 Sprint Cup Series champion, and sponsor MillerCoors had agreed to contract extensions that would keep both sides together for the next several years. Miller Lite will adorn the side of the No. 2 for 24 races in 2014.


WATCH: NASCAR ’14 trailer:
Stewart’s comeback

READ: Kurt Busch compares
new, old teams

READ: Twitter crew:
Favorite NASCAR follows

READ: Top 10
rookie campaigns