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Reser's Fine Foods, GameStop return to sponsor Kenseth

January 22, 2014, Staff report,

Reser's Fine Foods increases sponsorship to seven races; GameStop returns with 10 races

Joe Gibbs Racing announced Wednesday that Reser's Fine Foods and GameStop will return to Matt Kenseth's No. 20 Toyota as sponsors for the 2014 NASCAR Nationwide Series season. 

Coming back for its seventh season, GameStop has signed on for 10 races, premiering at Las Vegas Motor Speedway on March 8 and concluding at the season finale at Homestead-Miami Speedway on Nov. 15. 

Reser's Fine Foods will appear on JGR's No. 20 Toyota seven times throughout the 2014 season, opening at Daytona International Speedway on Feb. 22. 

"It's exciting to have GameStop and Reser's Fine Foods back on board with us this season," Kenseth said. "They are tremendous partners and I am looking forward to working with (crew chief) Kevin (Kidd). Hopefully we can provide a few celebrations for each of them in Victory Lane this season."

Kenseth returned to the Nationwide Series last season for the first time since his single race in 2011. Making a total of 16 Nationwide starts in 2013, Kenseth earned two wins, seven top-fives and 14 top-10s, ultimately giving both of his returning sponsors a trip to Victory Lane, winning the July race at Daytona with GameStop and giving Reser's Fine Foods its first win in October at Kansas. 

"We applaud the determination and winning drive Matt and JGR displayed last year," said Mark Reser, president and CEO of Reser's Fine Foods. "Sponsoring this championship-caliber team helps us increase the visibility of our brands and reach new customers in key markets across the country. It's a win-win partnership."


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