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Skittles returns to NASCAR, JGR in 2014 season

January 30, 2014, Staff report,

Skittles brand returns to NASCAR after more than 10-year absence 

Will Skittles rain down on Kyle Busch in Victory Lane someday? We shall see after Joe Gibbs Racing added Skittles as a sponsor for its NASCAR team. 

For the first time in more than 10 years the iconic bite-sized candy will make its return to the NASCAR Sprint Cup Series to adorn Kyle Busch's No. 18 Toyota Camry.

JGR already has a longstanding relationship with Mars, Inc., featuring the M&M's, Doublemint and Snickers logos on its cars.

The Skittles brand made its first appearance in NASCAR in 1998 as it partnered with MB2 Motorsports with the No. 36 Pontiac and driver Derrike Cope. 

"We’re proud to bring one of America's most iconic candy brands back to NASCAR and eager to see what victories 'The Rainbow' brings this season as Kyle Busch takes the wheel of the Skittles No. 18 Camry," John Starkey, Sr. Director of Confections at Wm. Wrigley Co. said. "Sometimes 'The Rainbow' likes to mix things up and now seemed like a great time for Skittles to return to the track to have some fun."


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