News & Media

Cole Whitt picks up primary Daytona 500 sponsor

February 12, 2014, Staff report,

Speed Stick GEAR comes on board for Swan Racing driver

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Cole Whitt has a primary sponsor for next Sunday’s Daytona 500.

Swan Racing announced on Wednesday that Speed Stick GEAR will sponsor Whitt and the No. 26 Toyota for the Great American Race.

Speed Stick will also film a multi-part YouTube documentary series that will chronicle the rookie's preparation and in-car experience during his first NASCAR Sprint Cup Series race at Daytona International Speedway. The documentary series will debut March 1 on Speed Stick’s YouTube channel.

"Nothing is more heart-pounding than driving 200 miles per hour, just inches apart -- especially in front of tens of millions of people," Whitt said in a release. "Preparation is everything. My crew, my car and my body have to perform at an advanced level."

Whitt, 22, has run in 14 career Cup races and will compete for this season’s Sunoco Rookie of the Year award.

The Daytona 500 is on Sunday, Feb. 23 at 1 p.m. ET on FOX. Coverage of the race will begin at 12 p.m. ET on FOX.


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