News & Media

No. 3 gets familiar sponsor at Daytona, 'Dega

April 08, 2014, Staff report,

Bass Pro Shops returns to the ride where it started 16 years ago

RELATED: Buy Austin Dillon diecasts | Play NASCAR Fantasy Live | Sign up for RaceView today

Austin Dillon's Sunoco Rookie of the Year season with the No. 3's return to the NASCAR Sprint Cup Series will welcome a familiar Richard Childress Racing sponsor to the fold as a primary sponsor.

In the upcoming races at Talladega Superspeedway and Daytona International Speedway, Bass Pro Shops will adorn the Chevrolet SS with the famous slanted No. 3. The nation's No. 1 outdoor retail leader began its association with RCR on Dale Earnhardt's No. 3 in 1998, including a spot on the hood in that year's NASCAR Sprint All-Star Race.

"All of us at Bass Pro Shops are excited about continuing our friendship and business relationship with our long-time friend Richard Childress and sponsoring Austin Dillon during his rookie season in the Sprint Cup Series," said Bass Pro Shops founder Johnny Morris. The No. 3 car is where we got our start so it's great to see it back in action."

It's not the first time that Dillon has run a Bass Pro Shops paint scheme in NASCAR. He won the 2011 NASCAR Camping World Truck Series title with the the company as a sponsor. His brother, Ty, has been sponsored by the company in the Camping World Truck Series and the NASCAR Nationwide Series.

"Johnny Morris and everyone at Bass Pro Shops have been alongside me for a majority of my racing accomplishments," said Dillon. "I have photos of a giant Bass Pro Shops logo on the hood of my first Bandolero car when I was just starting out racing."

"They've been featured on my dirt late model and Bass Pro Shops was the primary sponsor of my truck when we won the NASCAR Camping World Truck Series Championship. I have countless memories of growing up hunting and fishing with Johnny and his son, John Paul. They are true friends so it means so much that they can be a part of my rookie season in the NASCAR Sprint Cup Series, especially at tracks like Talladega Superspeedway and Daytona International Speedway that have so much history with RCR."
Bass Pro Shops also serves as a major associate sponsor throughout the 2014 season, joining Dow, Cheerios, Realtree Outdoors, American Ethanol and the University of Northwestern Ohio as RCR supporters associated with the No. 3 Sprint Cup Series entry this season.


READ: Latest

WATCH: Latest
NASCAR video

Fantasy Live