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Nationwide to sponsor No. 88 at Richmond

August 29, 2014, Staff report,

Primary sponsor for 2015 getting a jump on relationship

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Nationwide Insurance will serve as a primary sponsor for Dale Earnhardt Jr. in 2015. The company is getting a head start on its new role with Hendrick Motorsports next week in the 2014 NASCAR Sprint Cup Series regular-season finale at Richmond International Raceway, where it will adorn Junior's No. 88 Chevrolet.


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The race weekend will allow Nationwide to preview the future paint scheme, and Hendrick Motorsports said fans can get a sneak peek at the new design over social media channels on Sept. 3. At 1 p.m. that day, the new @Nationwide88 Twitter account -- which will provide updates on Junior and his No. 88 team -- will tweet a preview.
"Dale is having a season to remember, and Nationwide is excited to launch our new long-term relationship as a primary sponsor this season as he pursues the NASCAR Sprint Cup Series championship," said Matt Jauchius, chief marketing officer at Nationwide, in a team release. "We think fans will like the new look of the No. 88 car when they see it hit the track next week in Richmond."
Earnhardt, who has three career Sprint Cup wins at the 0.75-mile oval, worked with Nationwide on the design of his car. Richmond will be the only 2014 event with this paint scheme.
"I've worked with Nationwide for years, but never as a primary sponsor," Earnhardt said. "Having them on board with Hendrick Motorsports and the No. 88 team is a big opportunity, and I really appreciate them inviting me to help design the car. I'm excited for the fans to see it and look forward to kicking off the relationship at one of my favorite race tracks."
Earnhardt heads into this weekend's Atlanta race (Sunday, 7:30 p.m. ET, ESPN) with three wins this season, and he's second in both the driver standings and in the Chase Grid. Earnhardt's 11 top-fives this year lead the series.


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