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Sponsor renews with Stenhouse Jr., No. 17 car

August 31, 2014, Pat DeCola and Zack Albert,

Three-year extension for Fifth Third Bank, Roush Fenway Racing

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HAMPTON, Ga. -- Roush Fenway Racing rounded out next season's sponsor lineup for the No. 17 Ford and driver Ricky Stenhouse Jr., announcing Sunday at Atlanta Motor Speedway that Fifth Third Bank will return to the team for the 2015 NASCAR Sprint Cup Series campaign and beyond.


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Fifth Third, which has partnered with Roush Fenway since 2012, will sponsor the team for an undetermined amount of races next year. The deal runs through 2017.

"We're thrilled to announce that we have a three-year renewal with Fifth Third to be a critical partner with Ricky Stenhouse on the No. 17 program, and we hope that the next three years are just a continuation of a long-term relationship," Roush Fenway Racing president Steve Newmark said at 3:53 p.m. ET -- a nod to their partner's namesake. "They've come in and basically been integral with everything that we do on a daily basis."
The news comes on the heels of last weekend's signing of Ortho Insect Control to sponsor the No. 16 ride for Greg Biffle in approximately half of next season's 36 Sprint Cup races. Biffle and the team debuted the new paint scheme last weekend at Bristol Motor Speedway in conjunction with the announcement.
Stenhouse Jr., who captured Sprint Cup Series Sunoco Rookie of the Year honors in 2013, is a two-time NASCAR Nationwide Series champion after winning back-to-back titles in 2011 and 2012. The 26-year-old will make his 66th career Sprint Cup Series start this weekend at Atlanta Motor Speedway, with a career best finish of second earlier this year at Bristol.

"It's been a great partnership the last two years. I've had the opportunity to meet a lot of the employees -- over 21,000 employees," Stenhouse Jr. said. "Got a few more years to try to meet all of them. Really excited about that. Fifth Third plays a huge role in organizing our organization's business side and to let the competition side do their thing as well and they also do a lot for me on my personal financial side."

Currently on the outside looking in with two races to make the Chase for the NASCAR Sprint Cup field, Stenhouse Jr. hopes that in addition to the postseason berth, he’d get with a win in Sunday’s Oral-B USA 500 (7:30 p.m. ESPN) and a nice fat payday along with it.

"Hopefully by the end of the night we can use the Fifth Third Mobile Banking to deposit a big check," Stenhouse Jr. said. "That would be nice."


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