Roma Downey, Mark Burnett collaborate with NASCAR on TV series
June 29, 2015, Official NASCAR release, NASCAR.com
DAYTONA BEACH, Fla. (June 29, 2015) -- Roma Downey and Mark Burnett have joined forces in a deal with NASCAR® to develop a scripted television drama based on the legendary racing world. The series will weave exciting dramatic stories within the backdrop of this beloved sports franchise.
"We have wanted to develop an original, scripted drama inside our sport for some time, but have been waiting to find the right partner," said Zane Stoddard, NASCAR vice president of entertainment marketing and content development. "Mark and Roma are two of the biggest, most well-respected names in Hollywood. They share our vision for this project and we are very excited to collaborate with them on the show."
"From the first time we got to attend NASCAR, we fell in love with their racing world. The teams, the drivers, the fans, it's an electric atmosphere and is quintessentially American," said executive producers Roma Downey and Mark Burnett. "Now to be able to partner with NASCAR, Brian France and Zane Stoddard is a dream come true."
Burnett and Downey will serve as executive producers of the NASCAR series, along with Zane Stoddard.
Through 14 regular season races in 2015, NASCAR Sprint Cup Series™ broadcasts draw an average of 6.5 million viewers per event. Moreover, NASCAR delivers programming to dedicated viewers worldwide in more than 175 countries and territories in over 25 languages each week. Based in Los Angeles, NASCAR's Entertainment Marketing and Content Development division develops and produces quality television, film and digital projects on behalf of the sport. The Entertainment Marketing and Content Development division seeks to access a younger and more diverse audience through the development of original content, the integration of NASCAR drivers into existing programming, and talent acquisition for races and industry events.