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Fans get closer to race action with Virtual Reality experience

Erik Jones

NASCAR fans can get a little closer to the action this season, thanks to the XFINITY Virtual Reality Experience.

Having made its debut at Daytona, the XFINITY Virtual Reality Experience simulates an on-track experience for users.

"XFINITY created this virtual reality experience as another way to bring fans closer to NASCAR than anyone else," said Matt Lederer, executive director of sports marketing at Comcast. "Since the beginning of our partnership with NASCAR, we have made it a priority to bring new and exciting features to the fans. The introduction of the NASCAR enhancements to the X1 Sports app for those at home, and the redesigned XFINITY Zone fan interactive area at track, complete with this virtual reality experience, lead the charge of fan-focused updates for 2016."

Several XFINITY Series drivers, including Darrell Wallace Jr., Erik Jones and Brendan Gaughan, gave the experience a test-drive. Wallace was impressed.

"After trying out XFINITY's Virtual Reality Experience, I was blown away by how close you are to the action," Wallace said. "As a driver who truly experiences that environment each weekend, it was kind of surreal for me, so I know that our fans are going to love it.

"XFINITY X1 is changing the way fans experience NASCAR, and I think this Virtual Reality Experience is a great extension of that."

Users can visit the XFINITY Zone activation space at the track each weekend to try it for themselves, or watch the 360-degree video online.

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