Loading Related Articles ...

Monster Energy NASCAR Cup Series

NASCAR to unveil new Snapchat Lens for race fans

BUY TICKETS: See the races at Talladega


NASCAR fans at all Monster Energy NASCAR Cup Series races will have a new way to decorate their Snaps with a NASCAR-themed Lens, beginning with the Talladega Superspeedway race on Sunday.


The NASCAR and Snapchat-partnered Lens will don Snapchatters attending the events with a NASCAR-branded mesh cap, sunglasses and a full mustache. Lenses are a creative, animated way for Snapchatters to express themselves, and offers them the ability to apply real-time visual effects and sounds to their selfies, and the world around them. They're activated when a Snapchatter taps on their face, or a surface with the rear-facing camera.   


To add NASCAR on Snapchat, click here or search for "NASCAR" in the app when adding accounts by username.

Additionally, Snapchat is covering the GEICO 500 at Talladega with its second Our Story of the season. Fans in and around the race track will be able to share their unique race-day experiences by submitting Snaps to the collective Story. Snaps submitted from the event will be curated and packaged, then available to view in Snapchat Discover.


"Snapchat has become integral to sharing the NASCAR experience on race days, and particularly for our younger fans," said Scott Warfield, NASCAR managing director, social media. "This unique feature gives our fans yet another way to personalize their NASCAR content on the platform."


NASCAR is in the second year of a partnership with Snap Inc, and recently used the company's latest product, Spectacles, to contribute circular video Snaps to the Our Story covering the 2017 Daytona 500.


The GEICO 500 at Talladega Superspeedway will begin at 2 p.m. ET on Sunday, May 7, and will be broadcast live on FOX, SiriusXM NASCAR Radio (channel 90) and MRN, with additional coverage on NASCAR.com.


Tickets to NASCAR national series events are available at NASCAR.com/tickets.

More stories

Top headlines