'Hardcore Pawn' star to man pace car at Michigan

May 28, 2013, Staff report, NASCAR.com

Michigan-based reality TV show star Seth Gold will drive the 2013 Ford Fusion Energi for Quicken Loans 400

Gentlemen, start your…haggling?

When NASCAR’s Sprint Cup Series and Nationwide Series head north to Michigan next month, Seth Gold, the star of the truTV hit reality show Hardcore Pawn, will be on hand for the Quicken Loans 400 premier series race on June 16. He’ll be leading some of NASCAR’s biggest names to the green flag at one of NASCAR’s biggest tracks, driving the 2013 Ford Fusion Energi pace car.

Michigan International Speedway President Roger Curtis drove the pace car to American Jewelry and Loan, the shop the show focuses on, to give to give Gold a sneak peek of the car and walk him through his driving duties. Fans can see more about that visit on the store’s YouTube channel.

“Being born and raised in Michigan, I’m absolutely thrilled to be driving this Ford at the Quicken Loans 400,” said Gold. “Roger and his staff have been great and I cannot wait to see be a part of the great NASCAR tradition at Michigan International Speedway, it’s going be an awesome event.“

Gold, his father Les and sister Ashley Broad are the stars of ‘Hardcore Pawn’, a show about the family-owned pawn business located on Detroit’s Eight Mile Road. The show gives an inside look at the operations of American Jewelry and Loan, a pawn shop that first opened in 1978.

The Quicken Loans 400 is on Father’s Day, so the entire Gold family will be at MIS to celebrate.

“It was fun meeting the Gold family and we’re pleased they’ll be our guests at MIS for the NASCAR weekend,” Curtis said. “While our businesses aren’t exactly the same, the Golds have a customer-focused and family-first philosophy that resonates with us at MIS. And Seth has a great marketing mind and he understands the power of NASCAR.”

Gold is a 2003 graduate of the University of Michigan and has worked at American Jewelry and Loan since earning his degree. Despite initially pursuing a career in the medical field, he decided to change his focus to the family business.


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