New plans emerge for NASCAR birthplace

April 17, 2014, Staff report,

Streamline Hotel sold; new owner plans to renovate venue as boutique inn

NASCAR's birthplace is getting a facelift.

The Streamline Hotel, a 1940s-era beachside inn that served as the meeting ground for Bill France Sr. in NASCAR's initial stages in 1947 has been sold and the new owner plans to renovate the property.

Eddie Hennessy, son of cosmetic company Pevonia International founders Phillippe and Sylvie Hennessy, bought the property at 140 S. Atlantic Ave. in Daytona Beach, Fla. in late March for $950,000. He intends to restore the art deco building and turn the hotel into an upscale South Beach-style boutique inn.

"We're bringing the hotel back to its original state, only more modern," Hennessy said, according to The Daytona Beach News-Journal.

Hennessy said he plans to start the restoration with the hotel's rooftop bar, which is where France Sr. met with race drivers and track owners to form NASCAR. The hotel has a second bar on the ground floor that Hennessy said he intends to turn into a NASCAR-themed lounge.

Since buying the hotel, Hennessy has installed new management and has started some work on the renovations. He said he doesn't yet know when the major work will begin, but added he looks to get started "as soon as possible."