Brian France, NASCAR rev up CNBC’s ‘Mad Money’

July 02, 2013, Staff report,

Jim Cramer welcomes NASCAR Chairman and CEO to popular show

On Tuesday’s edition of CNBC’s “Mad Money,” host Jim Cramer welcomed NASCAR Chairman and CEO Brian France along with a vehicle from each of NASCAR’s three national series to the network’s Englewood Cliffs, N.J. studios.

“This is not a deviation from our mission of helping you try to make money in publicly traded companies here at ‘Mad Money,’” successful stock advisor Cramer noted. “Sometimes, as is the case with NASCAR, you have a privately held firm that’s so big, so well connected, so culturally relevant that it’s more than worth our attention.”

With the NASCAR Sprint Cup Series Roush Fenway Racing No. 16 3M Ford Fusion, the NASCAR Nationwide Series JR Motorsports No. 88 Great Clips Chevrolet Camaro and the NASCAR Camping World Truck Series Kyle Busch Motorsports No. 54 ToyotaCare Toyota Tundra in his midst, Cramer continued, “Naturally, stock car racing is right at the forefront of innovation in the auto industry, and more important, NASCAR is the king of branding.”

France noted that nearly one in four FORTUNE 500 companies invests NASCAR, and he highlighted NASCAR’s Official Partner in Automotive Appearance Products.

“3M has been with us over a decade… and they know the value is always there because they get the brand right into the playing field,” France said. “That’s the most unique thing in sports.”

Click here to watch the interview or view it below: