Official Chocolate of NASCAR

Starting as a team sponsor over 20 years ago, MARS has steadily increased their level of participation in NASCAR. In 2000, Mars expanded its sponsorship by becoming “Official Chocolate of NASCAR” illustrating to race fans its dedication to the sport. In 2012, Mars accepted the NASCAR Marketing Achievement Award for their execution of a fully integrated strategy including national promotions, event marketing, PR, B2B, advertising, online and associate engagement. In 2017, the brand will continue to celebrate race day and NASCAR fans alike.