Lowe's Home Improvement
Lowe's has been the full-season primary sponsorship of the No. 48 Monster Energy NASCAR Cup Series team since the beginning of 2002. During this time, Jimmie has won seven championships, earned 81 victories (the most in the series during that span), 219 top-5's, 35 poles, and he has made the Playoffs every year since it was adopted in 2004. This sponsor-driven-team relationship has become one of the most successful in NASCAR history.
Through partnerships with HMS, Jimmie Johnson, SMI and Las Vegas Motor Speedway, Lowe's builds its racing activation towards driving awareness, affinity and equity for the Lowe's and Kobalt brands. Lowe's provides its commercial customers and fans of Team #48 access to Jimmie Johnson through special promotional incentives, engaging social media content and appearances at-track and at store locations.