Team Partnerships

View Examples:

Lowe's Home Improvement

Lowe's has been the full-season primary sponsorship of the No. 48 Monster Energy NASCAR Cup Series team since the beginning of 2002. During this time, Jimmie has won seven championships, earned 81 victories (the most in the series during that span), 219 top-5's, 35 poles, and he has made the Playoffs every year since it was adopted in 2004. This sponsor-driven-team relationship has become one of the most successful in NASCAR history.

Through partnerships with HMS, Jimmie Johnson, SMI and Las Vegas Motor Speedway, Lowe's builds its racing activation towards driving awareness, affinity and equity for the Lowe's and Kobalt brands. Lowe's provides its commercial customers and fans of Team #48 access to Jimmie Johnson through special promotional incentives, engaging social media content and appearances at-track and at store locations.

Did You know?

More than 100 Fortune 500 companies rely on NASCAR

In 2015 NASCAR generated 4.1 billion social media impressions

In 2015 NASCAR Digital platforms saw 1.1 billion total page views

There are more than 5.1 million viewers per Monster Energy NASCAR Cup Series race

NASCAR is the #1 sport in brand loyalty to sponsors

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