NASCAR Tracks Cookies and Other Tracking Technology Policy NASCAR Tracks Cookies and Other Tracking Technology Policy

COOKIES AND OTHER TRACKING TECHNOLOGIES POLICY

This website or mobile app (the “Site”) is part of the NASCAR Digital Media Network ( “we,” “us,” “our”).

We use cookies and other common tracking technologies both to provide our services to you and to serve personalized advertising to you. These technologies may also be used to analyze how our users interact with advertising on the Site and elsewhere, and more generally, to learn more about our users and what services or offers you might prefer to receive. This Cookies and Other Tracking Technologies Policy (the “Cookie Policy”) describes some of these technologies, as well as your choices related to these tracking technologies.

Definitions. Below are some terms that we use in this Cookie Policy:

• Information: Refers to personal information (or personal data)
  
  
• Service Providers: Refers to companies engaged to perform business-related functions on our behalf. Each Service Provider is contractually obligated to provide services to us in a manner consistent with this Cookie Policy.
  
  
• Advertising Partners: Refers to which are companies that we work with to help us deliver personalized advertising to you. Our consumer data platform (which helps manage consumer insights across the motorsports industry), data enrichment provider, and our advertising networks and platforms, agencies, and other AdTech partners are all our Advertising Partners. NASCAR is one of our Advertising Partners, which engages other Advertising Partners on our behalf. 

Cookies. We use “cookies”, “web beacons” or other common tracking technologies. Cookies are text files placed in your computer’s browser to store your preferences.

We, and our Service Providers and Advertising Partners use cookies or other common tracking technologies to understand analyze your interactions with the Site, including ads on the Site, and to improve or customize the products, content, offerings, services or advertisements on the Site.  For example, we may use cookies to personalize your experience on the Site (e.g., to recognize you by name when you return to the Site), save your password in password-protected areas, and enable you to use shopping carts on the Site.

We, and our Service Providers and Advertising Partners use cookies or other common tracking technologies to offer you products, content, offerings, or services that may be of interest to you and to deliver relevant advertising based on your interests on the Site, an affiliate’s website, or third-party websites or applications that you visit.

We, and our Advertising Partners, use cookies or other common tracking technologies to manage and measure the performance of advertisements displayed on or delivered by or through the Site and/or other networks or websites. This also helps us, as well as our Advertising Partners, provide more relevant advertising to you.  One such Advertising Partner we use is Google Adwords. This service allows us to serve our advertisements on websites across the Internet. You may opt out of this feature using the Ads Preferences Manager.

Synching Cookies and Identifiers. We may work with our Advertising Partners (for instance, third party ad platforms) to synchronize unique, anonymous identifiers (such as those associated with cookies) to match their uniquely coded user identifiers to our own. We may do this, for instance, to enhance data points about a particular unique browser or device and thus enable us or others to send ads that are more relevant, match users to their likely product interests, or better synchronize, cap, or optimize advertising.

Locally Stored Objects. The Site may employ locally stored objects (“LSOs”) and other client side storage tracking technologies in certain situations where they help to provide a better user experience, such as to remember your settings, preferences and usage, similar to browser cookies, or in order to target or help our other third-party partners target ads, analyze ads performance, or perform user, website or market analytics. For LSOs utilized by Adobe Flash you can access your Flash management tools from Adobe’s website. In addition, some, but not all browsers, provide the ability to remove LSOs, sometimes within cookie and privacy settings.

Disabling Cookies. Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of the Site may be difficult to use or inoperable.

We may collaborate with companies that use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record information about your web surfing activity, including those integrated with the Site. Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may have no effect on such techniques. To learn more about Interest-Based Advertising and your choices for opting out of this type of advertising, please go to Opting Out: Your Ad Choices.

Web Beacons/Pixels. We may also use “web beacons,” also known as pixel tags or clear GIFs, or similar technologies, which are small pieces of code placed on a web page or in an email, to monitor the behavior and collect data about the visitors viewing a web page or email from us. For example, web beacons may provide information to us about your activity on the Site (e.g., pages visited, links clicked, videos watched), as well as to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may also use web beacons to provide us with information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).

Mobile Device Identifiers and SDKs. We may use, or partner with publishers, publisher-facing or app developer platforms that use Software Development Kits (“SDKs”), to collect Information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), and Information connected to how mobile devices interact with the Site. A mobile SDK is the mobile app version of a web beacon (see “Web Beacons” above). The SDK is a bit of computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services or analytics to be performed. We may use this technology to deliver or help our Advertising Partners and other third-party partners deliver certain tailored advertising through mobile applications and browsers based on information associated with your mobile device. If you’d like to opt-out from having ads tailored to you in this way on your mobile device, please follow the instructions in Opting Out: Your Ad Choices.

Third parties may themselves set and access their own tracking technologies when you the Site, and they may have access to information about you and your online activities over time and across different devices, websites, or applications.

Sometimes, we may associate cookies with the Information, including hashed or masked versions of Information you have provided (such as during registration), to send or help our Advertising Partners send ads and offers based on your presumed interests or demographic information.

Opting Out: Your Ad Choices To learn about online interest-based advertising and your choices related to interest-based advertising, please visit:

·         For United States visitors: the Digital Advertising Alliance (“DAA”) at the Ad Choices site

·         For European Union visitors: the European Interactive Digital Advertising Alliance (“EDAA”) at the EDAA site

o   We also allow our European Union visitors to opt out of interest-based advertising on the Site via our consent manager.

·         For Canadian visitors: the Digital Advertising Alliance of Canada at the Ad Choices Canada site

The tools provided on the DAA opt-out page, the EDAA site, and the Ad Choices Canada site are provided by third parties, not by us.  We do not control or operate these tools or the choices that advertisers and others provide through these tools.

PLEASE NOTE: Certain choices you make through these platforms may be browser-specific or device-specific. If you erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), or use a new or different computer, you may need to opt out again.

Opting out via this method does not prevent the use of cookies or similar tracking tools that are necessary for the operation of the Site or other legitimate purposes unrelated to serving interest-based ads. Information may still be collected about your web browsing activities for these other purposes. While you will not receive ads based on your interests derived from your online behavior, you will still see advertising, including contextual ads that are based on the content of the pages on the Site you visit.

We sometimes utilize Adobe technology to customize advertising you may see on the Site or third-party websites. These “flash cookies” cannot be controlled through browser settings, but you can opt out of the receipt of targeted advertising utilizing Adobe technology by clicking here.

When using a mobile application, you may receive tailored in-application advertisements. Depending on your device, you may be able to reset your mobile device’s advertising identifier at any time by accessing the privacy settings on your mobile device. In addition, each operating system (iOS for Apple phones, Android for Android devices and Windows for Microsoft devices) provides its own instructions on how to prevent the delivery of tailored in-application advertisements. You may review support materials and/or the privacy settings for the respective operating systems to opt-out of tailored in-application advertisements. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator.