Discusses Keselowski incident, calls missing Championship Round 'heartbreaking'
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Dressed to impress in a tailored suit and clean shaven with a cropped hair cut, Jeff Gordon represented NASCAR on CNBC and at the New York Stock Exchange on Wednesday morning.
Gordon appeared on the cable news business network, which is available to nearly 100 million homes, as a representative for Axalta Coating, which sponsors him. Axalta CEO Charles Shaver appeared with Gordon on the program.
Gordon and Shaver appeared on the business show "Squawk on the Street" to promote the Initial Public Offering (IPO) of Axalta on the New York Stock Exchange.
Gordon, who drives the No. 24 Axalta Chevrolet SS, was asked about his altercation with Brad Keselowski after the race at Texas Motor Speedway earlier this month.
"This new format that NASCAR's come up with has really created even intensity and more drama obviously and there's a lot on the line and so there's a lot of passion we have about winning and winning championship," Gordon said. "That's what comes out when things don't go your way and you feel like you were wronged. It brings that passion out."
Keselowski and Gordon collided in the late stages of the race and as it turned out, neither driver advanced to the championship race this Sunday at Homestead-Miami Speedway (3 p.m. on ESPN).
"It was heartbreaking that we didn't make it to Homestead for the final four," Gordon said. "We've had one of the best teams all year long and I felt like we've done everything we needed to be there ... but we're going to finish out this season in a big positive way and go into next season and have another great year."
Here's Gordon's view of the New York Stock Exchange as he got ready to ring the bell:
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