Hisense 250 will run on Feb. 28, 2015
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The XFINITY Series race at Atlanta Motor Speedway will be sponsored by Hisense and the event will be named the Hisense 250. The race is set to be run on Saturday, February 28 with television coverage on FOX Sports 1.
The race will be the second XFINITY Series race of the 2015 season and the first part of a rare XFINITY Series-Camping World Truck Series doubleheader.
Hisense is a multinational electronics manufacturer based in Qingdao, China. Hisense USA operates a Georgia-based R&D center in Georgia.
"We are beyond delighted to welcome Hisense as the title sponsor for the XFINITY Series race in Atlanta on Feb. 28, as it continues its global development in the U.S.," said Ed Clark, Atlanta Motor Speedway president and GM. "Hisense provides a full range of quality electronic products to a worldwide market, and we look forward to a partnership that will continue to fuel its expanding reach across the U.S. and provide a quality event for fans attending the Hisense 250."
Atlanta is hosting a Truck Series event for the first time since 2012 and the race weekend was moved up to follow the Daytona opening weekend as part of several changes to the schedule.