Veteran looks to lead the way for revamped Roush Fenway organization
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Team: Roush Fenway Racing No. 16 Ford
Rank in final 2014 standings: 14th
Wins: 0
Year in photos: Greg Biffle 2014 highlights
Strides: In a year of struggles, The Biff showed some of his brightest glimmers in some fairly unlikely places. Most known for its performance on intermediate-sized tracks, the No. 16 team led at least a lap at all four restrictor-plate races last season and posted a sweep of top-10 finishes at both road courses, cementing Biffle's status as an underrated road racer.
But the 45-year-old veteran's most clutch moment came in a must-have late-summer surge to clinch a berth in the 16-driver Chase for the NASCAR Sprint Cup playoffs. Biffle rose from 19th place on the outside of the provisional postseason grid after Indianapolis by patching together five straight top-10 finishes and a hard-fought 19th in the pressure-packed regular-season finale at Richmond International Raceway.
"Those last three were like the last three of the championship (hunt) in '05 for me, just to get in the Chase," said Biffle, who qualified for NASCAR's playoffs for the sixth time in the last seven years. "Because I've said forever if you're not in the Chase, you're a nobody. I don't mean that in a negative way, but the media focus and attention in this sport is about the Chase, it's about the playoffs, and if you're one of the 16 that make the Chase, you're one of the top brands in this sport, in my opinion."
Setbacks: Last season's results on 1.5-mile and 2-mile tracks -- venues formerly in Biffle's bailiwick -- illustrated the full breadth of the performance deficit for one of Roush Fenway's most venerable teams. Biffle's best efforts came in April with a sixth place at Texas and a fifth at Darlington, but at Michigan -- arguably his best track -- he managed just a 20th and a 10th.
The winless season was only the third of Biffle's 12-year career with team owner Jack Roush, and his tally of three top-five finishes in 2014 matched a career low. But the downturn in speed, Biffle indicated, hasn't been a sudden development for the Concord, North Carolina-based organization.
"We'd have to start years back and look at the way we've gotten to this position," Biffle said. "We've probably missed opportunities to change our simulation program and … it kind of turned technical faster than we did as a company. So the amount of engineers, how organized that process has to be, and how seamless you have to get that data, formulate that and get it to the race track, that's where we had some holes in our program as well. It's going to take a bit to fix that, too. You're not going to fix that overnight, so we're working hard at shoring that up."
Quoteworthy: "There wasn't anywhere we were good at last year, really. All across the board, our performance was down. Pit stops were good, but you gain two or three spots on a pit stop and you lose them when they throw the green flag, it doesn't really help you. Or if you don't qualify good, and then in 20 laps you're 20th, that doesn't help you either. We've just got to find speed in our cars."
What's next: The No. 16 Ford's primary colors will be in flux for 2015, with Ortho Insect Control and the Kellogg Company's Cheez-It brand helping fill the void of departing sponsor 3M. But the driver-crew chief combination will remain intact as Biffle will continue to work with Matt Puccia, who's called the shots for the team since the middle of the 2011 season.
Recent changes to the Roush Fenway driver lineup may have more of an impact. Carl Edwards completed his long-running tenure at Roush last season, not far behind Matt Kenseth's exit from two years before; both now wheel Toyotas for Joe Gibbs Racing.
In their place are twenty-somethings Ricky Stenhouse Jr., back in Roush's No. 17 for a third year, and Trevor Bayne, moving up from the XFINITY ranks for his first full season at the Sprint Cup level. The new teammate dynamic leaves Biffle firmly in a position of senior leadership as the team tries to build momentum.
"When you lose Matt and then lose Carl, they were a wealth of information when it comes to setting up the cars and we could look at their data and things like that," Biffle said. "So it's going to be a little bit of a learning curve for us, but we're up for the challenge."