NASCAR Official Partner transitions to new role following seven-year entitlement sponsorship
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As the 2015 season quickly approaches, NASCAR Official Partner, Nationwide will begin the season in a new role.
Nationwide, a household name to NASCAR fans during its seven-year entitlement sponsorship of what is now the NASCAR XFINITY Series, announced in September of 2013 that it would pivot from its series entitlement sponsorship and focus its NASCAR marketing programs on the NASCAR Sprint Cup Series beginning in 2015.
As a major component of that transition, Nationwide will become the presenting sponsor of The NASCAR Foundation's Betty Jane France Humanitarian Award. The Betty Jane France Humanitarian Award embodies the spirit and culture of giving that Nationwide values. As Nationwide prepares to begin its first year as the presenting sponsor of the prestigious award, it unveiled the new joint logo of the award on Tuesday.
"The addition of Nationwide as the presenting sponsor takes our award to another level of prestige and visibility," The NASCAR Foundation Chairwoman Betty Jane France said. "And it's important to emphasize that this is a great fit, as Nationwide already has a long history of involvement in serving communities through charitable efforts. This is the sort of partnership we envisioned for the award, from the outset. This is a proud day for The NASCAR Foundation."
The NASCAR Foundation presents the Betty Jane France Humanitarian Award to a NASCAR fan who embodies the ideals of charity and community that Mrs. France has championed throughout her life. Nominees for the award honor the spirit of NASCAR, demonstrating goodwill and generosity in the interest of helping children in need.
One winner receives a $100,000 donation to direct to the children's charity of their choice along with a NASCAR experience of a lifetime. The top three remaining finalists receive $25,000 to direct to their children's charity of choice.
Nationwide is rooted in being a good corporate citizen, from associates volunteering at local food banks to donating money through the United Way; Nationwide embeds philanthropy, workplace giving and volunteerism into its culture.