Comcast comes on as sponsor for Carl Edwards

The partnership begins this weekend at Las Vegas Motor Speedway for the Kobalt 400 (March 8, 3:30 p.m. ET on FOX) with Comcast Business as the primary paint scheme for Edwards. This marks the first major sponsorship deal in NASCAR for the company's business services unit that provides data, Internet, TV and other communication services to businesses of all sizes. Comcast Business will also adorn the No. 19 Toyota at Bristol Motor Speedway for the Food City 500 (April 19, 1 p.m. ET, FOX).

XFINITY, Comcast's residential brand for Internet, TV and other bundled communication, will have the primary paint scheme for Edwards in the Sylvania 300 at New Hampshire Motor Speedway (Sept. 27, 2 p.m. ET, NBC Sports Network) and the Goody's Fast Pain Relief 500 at Martinsville Speedway (Nov. 1, 1:15 p.m. ET, NBC Sports Network). XFINITY also serves as the entitlement sponsor of the NASCAR XFINITY Series.

"We're excited about this partnership with Comcast as they continue to grow in the sport, and I've had a great time so far working with them in preparation for Las Vegas," Edwards said in a release. "I'm excited to continue to build the relationship with them this year and hopefully we can put them into Victory Lane."

In addition to Comcast, ARRIS and Stanley serve as primary sponsors this season on the No. 19 Toyota.

Through two races in the 2015 NASCAR Sprint Cup Series season, Edwards is 14th in the point standings.

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