NASCAR gets a head start on Mother's Day

Partners 3M, Ford, Goodyear join sport in 'NASCAR with Mom'

Share photos, enter sweepstakes: NASCAR with Mom website

While there's still five weeks to go until Mother's Day, NASCAR is already gearing up for its celebration of Moms as they launched a new initiative Monday with partners 3M, Ford and Goodyear called "NASCAR with Mom." And they are calling on their fans to help ensure that this coming Mother's Day is the most celebrated in NASCAR ever.

Aimed at sharing and celebrating memorable moments fans have had with their moms at NASCAR events in the past, "NASCAR with Mom" encourages fans to share photos of these moments on social media using the hashtag #NASCARwithMOM or by visiting www.nascar.com/NASCARwithMOM. By submitting photos of these moments, fans enter officially enter the "NASCAR with Mom" sweepstakes, which runs through Mother's Day weekend.

"Mothers have made an incredible impact on our sport since the moment it was founded in 1947 -- from the legacies of Anne B. France and Lynda Petty to the modern-day accomplishments of others like Teresa and Kelley Earnhardt," Kim Brink, NASCAR senior vice president of marketing, said. "NASCAR with Mom honors the moments and memories fans and families in NASCAR have had with their mothers, and recognizes the critical role moms will play in the future of our sport."

A Grand Prize winner of the sweepstakes will receive a ride in the Goodyear Blimp and an all-inclusive VIP experience for two during the 2015 Ford Championship Weekend at Homestead-Miami Speedway, with five additional first-place prize winners receiving a NASCAR Racing Experience Qualifier for two.

The Mother's Day celebration will culminate at Kansas Speedway during the SpongeBob SquarePants 400, where NASCAR, 3M, Ford and Goodyear will be surprising moms and their kids with activities and surprises.

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