For every hashtag, Coca-Cola, NASCAR donate $1 to the USO, up to $50,000
Now through the Coke Zero 400 at Daytona International Speedway on July 5, NASCAR fans have the opportunity to not only share messages of gratitude to service members and veterans, but also support fundraising efforts for the United Services Organization (USO).
This week, Coca-Cola partnered with NASCAR and the USO to launch the #ShareASalute campaign to honor troops, military families and veterans. As part of the campaign, fans are invited to share personal expressions of gratitude to troops via Facebook and Twitter using the hashtag #ShareASalute.
For each message posted throughout the campaign with the #ShareASalute hashtag, Coca-Cola and NASCAR will donate $1 to the USO, up to a combined total of $50,000. Messages posted will also be shared with NASCAR fans via www.NASCAR.com/Salute.
This initiative was launched as part of NASCAR: An American Salute, the industry's collective expression of reverence, respect and gratitude for those who have shared and continue to defend our nation today.