RELATED: Champion's Week sweepstakes
In just four short weeks, the 2016 NASCAR Sprint Cup Series champion will be crowned at Homestead-Miami Speedway. Eight drivers, representing five different teams and all three manufacturers, are competing to etch their name in the NASCAR history books, with the designation as champion.
Once the new champion hoists the Sprint Cup trophy over his head, closing yet another exciting Chase for the NASCAR Sprint Cup, the industry will collectively set its sights on Las Vegas, and the week-long celebration of the season titled Champion's Week.
During the first week of December, the NASCAR industry will converge on Las Vegas for the seventh consecutive year. This year, all 16 Chase drivers will be in attendance to celebrate the 2016 Champion, with an array of live fan events, appearances and banquets. Possibly the most iconic moment during Champion’s Week is Victory Lap fueled by Sunoco, when the drivers parade down Las Vegas Boulevard in their race cars. Fans have the opportunity to experience the excitement of NASCAR with two burnout sessions and viewing areas along the route.
For the first time, NASCAR Victory Lap will have a title sponsor, a brand familiar to all NASCAR fans due to its crucial role in the sport, Sunoco.
"We are very excited to be fueling this year's NASCAR Victory Lap. This tremendous event has been a fan favorite, as well as a favorite of ours. We are proud to be part of bringing the celebration back to the streets of Las Vegas," said Drew Kabakoff, Director Brand Marketing, Sunoco. "After this year's launch of Burnt Rubbèr, the most exclusive fragrance in motorsports, we felt it only made sense to cap the year off with NASCAR's top drivers burning some rubber of their own on Las Vegas Boulevard."
Fans have turned this into one of the most anticipated moments of Champion's Week. So to thank them, Sunoco is offering one lucky fan and their guest the opportunity to win a trip to Las Vegas for a VIP experience during NASCAR Victory Lap fueled by Sunoco.
The grand prize includes hotel, airfare and an exclusive opportunity to experience the Essence of Racing by joining the field of 16 Chase for the NASCAR Sprint Cup Challengers as they drive the Las Vegas Strip. In addition, Sunoco is giving away hundreds of bottles of Burnt Rubbèr to daily winners. Fans can enter at www.essenceofracing.com for a chance to win.
"We thought this would be a great way to bring our fans closer to the action and raise the level of excitement around this year's event," said Kabakoff.
Just like the field of race cars competing on the track each weekend, NASCAR Victory Lap will be fueled by Sunoco.