CHARLOTTE, N.C. -- In addressing the promising outlook for the recently completed $400 million Daytona RISING project, International Speedway Corporation Chief Executive Officer Lesa France Kennedy suggested Tuesday at the annual NASCAR Media Tour that the sport's flagship track may be only the beginning for such massive renovations and modernization.
She mentioned that ISC tracks Richmond International Raceway and Phoenix International Raceway may be on the horizon for some innovative upgrade projects, too.
"It's so important to continue to modernize these tracks and to be able to bring the modern‑day amenities and comforts into these tracks, and I can tell you that we're taking a look at Richmond and also in Phoenix, those will probably be some of the next tracks that we look at," Kennedy said. "We're always improving tracks across our portfolio, but those are great markets that we need to look at, and also great racing experiences.
"I think we can make some great improvements there."
NASCAR's Sprint Cup Series started competing on the 1-mile Phoenix International Raceway in 1988 while NASCAR competition at Richmond International Raceway dates back to Lee Petty's win there in 1953.