Editor's note: Photo courtesy of Chevrolet Racing
For Justin Dubin of San Diego, California, being the most recent winner of an online Chevrolet Racing sweepstakes could not have turned out any better: He won a brand-new Chevrolet Silverado and a trip to NASCAR's postseason banquet.
"This has been a great experience, definitely one of the coolest things to happen in my life," Durbin said before picking up his new pickup last week. "Winning this sweepstakes is a sign that the universe loves me."
The online sweepstakes, put together by Chevy Motorsports and NASCAR last September, culminated with Dubin winning the Grand Prize, which included a 2016 Silverado and a trip for two to Las Vegas for the 2015 NASCAR Champions Week events and banquet in December.
"The purpose of the sweepstakes is to utilize the platform as an opportunity to work with partners in a capacity that reaches a lot of fans," said Meagan Quinn, Chevy Racing Digital and Social Media Marketing Manager. "This allows us to reach people who might not otherwise consider Chevrolet.
"The sweepstakes' creative and call to action of entering for a chance to win, allows us the opportunity to collect opt-ins, with which fans confirm that they are interested in receiving more information from Chevrolet. From there, we can contact them about special offers. This platform has been successful in producing high sales conversions."
Dubin received delivery of his 2016 Silverado on Friday, March 4, at Courtesy Chevrolet in San Diego.
Chevrolet's latest online sweepstakes winner already has plans for his new Silverado, which pairs brains with brawn to build upon the legacy of the most dependable, longest-lasting full-size pickup trucks on the road.
"The Silverado is a great fit for my personality," Dubin said. "We love the outdoors and plan to tow a lot of toys behind this great truck."