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Aspen Dental to sponsor annual dirt track race at Eldora

Eldora Speedway announced Friday that Aspen Dental will sponsor the Ohio dirt track's annual race for the NASCAR Camping World Truck Series.

 

The fourth annual 150-lap race, the only NASCAR national series event on a dirt speedway, is scheduled July 20 (9 p.m. ET, FS1, MRN, SiriusXM NASCAR Radio). The track discontinued the Mudsummer Classic name in the offseason because of a conflict with Major League Baseball's "Midsummer Classic" name for its annual All-Star Game.

 

NASCAR returned to dirt-track racing with the inaugural truck event at Eldora in 2013, marking the first national series race on dirt since 1970.

 

Friday's announcement coincided with a media event at Talladega Superspeedway featuring Danica Patrick -- who drives the Stewart-Haas Racing No. 10 Chevrolet with Aspen Dental sponsorship -- and Tony Stewart, who purchased the Eldora track in 2004.

 

Aspen Dental is in the midst of a five-year partnership with Stewart-Haas Racing. The East Syracuse, New York-based business increased its backing of Patrick's efforts this season, doubling its role as primary sponsor to four NASCAR Sprint Cup races in 2016.