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Dale Earnhardt Jr. took to social media -- as he so often does -- Monday afternoon to reveal a new paint scheme. Specifically, to reveal his No. 88 Nationwide Children's Hospital Chevrolet for the NASCAR Sprint Cup Series race at Kentucky Speedway on July 9.
What's different about this look is the campaign that goes along with it. Five hundred fans who make a donation will have their names printed on the hood of the car.
Nationwide will serve as Earnhardt Jr.'s primary sponsor for 21 races in 2016.