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@nascarcasm: How Jimmie Johnson develops his hashtags

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One of the many misconceptions about social media, aside from the one that we care that you can’t believe your kid is in first grade already, is that hashtags are simple to come up with.


They aren’t.


They’re their own little language, like Sanskrit, Latin, or whatever it is Ward Burton just said.


There’s a lot to consider -- character count, which letter is best replaced seamlessly with a car number, etc. Such was the case with Jimmie Johnson, when he posted this tweet. It was a look into the creative process that led to his 2017 hashtag, #Chasing8.


We have it on good authority that this document was doctored, so as to leave out all the possibilities that were thrown out. Below is the ACTUAL document, with feedback.