SPONSORED: Neon nights: How Las Vegas garage provides fan access, unrivaled experience
Patrick Smith
The term "neon" simply makes sense when thinking about Las Vegas -- the expansive Strip of hotels and casinos glitters with light at all hours of the night.
But further north at Las Vegas Motor Speedway may be the most popular "neon" attraction in all of Sin City, one that aligns neatly with Jiffy Lube, part of the entitlement sponsor of the March 4 Pennzoil 400 Presented by Jiffy Lube Monster Energy NASCAR Cup Series race.
“The entire Jiffy Lube network from franchisees to service center techs is excited to be a part of the upcoming Pennzoil 400 Presented by Jiffy Lube and to bring race fans a truly memorable experience,” said Denny Reiner, director of marketing for Jiffy Lube International. “This race sponsorship is a great opportunity to further tie two leading brands together – Jiffy Lube, the industry’s largest fast lube provider, and Pennzoil, the nation’s premiere motor oil.”
The Monster Energy Series garage area inside the 1.5-mile facility is a gleaming jewel in the desert. Known as the "Neon Garage," it is one of the most popular attractions on the circuit, especially for those die-hard fans who can’t get enough all-access moments with their favorite teams and drivers.
Fans from across the country — Las Vegas is a destination race, after all — have unbelievable access to drivers and crew members, with unprecedented viewpoints through large glass windows on the overhead walkway. That garage setup and purpose is a template, so to speak, for future enhancements done across the sport.
"The Neon Garage was a big step in increasing the fan experience across the board in NASCAR," said Joey Logano, driver of the No. 22 Pennzoil Ford for Team Penske. "It was a really new concept when Las Vegas Motor Speedway introduced it and it was received well. You’re seeing other tracks do the same thing now, Richmond Raceway, ISM Raceway, Daytona has a great garage setup to bring the fans closer. These types of facilities are great for fans and I think as drivers we have to appreciate that because fans drive our sport.”
Four garage buildings constructed in the shape of a diamond gives teams plenty of space to work on their stock cars between practices on race weekend. The 125,000 square-foot space allows crew members to work on cars quickly and conveniently, making necessary tweaks and adjustments to get the car back on track. No one likes sitting around waiting, NASCAR drivers included.
Presenting race partner Jiffy Lube can relate to that desire. With more than 2,000 service centers across North America, Jiffy Lube understands and places a priority on quick service so drivers can get back on the road and to their day quickly.
Jiffy Lube does more than just change oil. Like a finely tuned Monster Energy Series pit crew, they offer a full range of preventive maintenance services – in a Jiffy.