Honoring our past. Celebrating the present. Looking to our future.
That will be the hallmark of NASCAR 75, which launches in 2023 in honor of the sport’s 75-year anniversary.
A piece of NASCAR 75, though, was showcased Friday night on USA Network with the reveal of the official 75-year anniversary logo, a diamond-centric look that is befitting of NASCAR’s Diamond Anniversary.
The sanctioning body was founded in 1948, making 2023 its 75th season — which will be celebrated throughout the year.
“As much as it is a reflection of the fairly unique and rich history of our past, we really want it to be symbolic of where we are today as a sport and as a brand, and where we expect it to go in the future,” NASCAR Chief Marketing Officer Pete Jung told Adweek.
Additional plans, content and celebrations will be announced at a later date.