The company will serve as primary sponsor for 11 NSCS races
Jeff Gordon will carry new sponsorship looks in the 2015 NASCAR Sprint Cup season with help from new partner 3M. Monday, the innovative technology company announced which races it would be the focal point on Gordon's Hendrick Motorsports entry.
RELATED: 3M switches sponsorship to Jeff Gordon
3M will be featured on Gordon's No. 24 Chevrolet as primary sponsor in 11 Sprint Cup events next season, starting in the second race of the Sprint Cup season, March 1 at Atlanta Motor Speedway.
The full schedule for 3M's primary sponsorship:
March 1 -- Atlanta Motor Speedway
March 8 -- Las Vegas Motor Speedway
April 19 -- Bristol Motor Speedway
May 9 -- Kansas Speedway
May 31 -- Dover International Speedway
July 26 -- Indianapolis Motor Speedway
Sept. 6 -- Darlington Raceway
Sept. 12 -- Richmond International Raceway
Oct. 10 -- Charlotte Motor Speedway
Oct. 18 -- Kansas Speedway
Oct. 25 -- Talladega Superspeedway
The St. Paul, Minnesota-based company announced last August that it would sponsor Gordon's efforts in 11 races each year through 2017. The deal was announced days after another primary sponsor, the AARP Foundation's Drive to End Hunger campaign, said it would be back with the No. 24 team for 13 races in 2015.
RELATED: 3M, an official partner of NASCAR
Last June, Panasonic announced that it would serve as primary sponsor for the team in two Sprint Cup races annually through 2016. Axalta Coating Systems is signed to a primary sponsorship role with Gordon for 10 races a year, also through 2016.