Axalta 'We Paint Winners' 400 scheduled for June 7
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Pocono Raceway announced Tuesday that the first NASCAR Sprint Cup Series race of its season will get a winning paint job from a sponsor that has coated championship cars.
The track's longtime partner, Axalta Coating Systems, entered into a multi-year entitlement agreement which includes the June 7 race held at 'The Tricky Triangle' as the Axalta "We Paint Winners" 400.
"We are very excited to share this great news, in cooperation with everyone at Axalta Coating Systems," Pocono Raceway President/CEO Brandon Igdalsky said. "They have been a great addition to the Pocono Raceway family, and we look forward to growing this relationship in 2015 and beyond.
"What makes this even more special is the fact we get to work hand-in-hand with a true global powerhouse who also calls the Commonwealth of Pennsylvania 'home.'"
Based in Philadelphia, Axalta has sponsored Hendrick Motorsports driver Jeff Gordon throughout his career, initially under the DuPont banner. Gordon holds the record for wins at Pocono with six.
"Axalta is proud of its 22-year motorsports partnership," Axalta Vice President and head of its North America business, Nigel Budden said. "As a leader in the U.S. refinish business, our paint graces race cars that burn rubber on the track each season and we proudly support four-time NASCAR Cup Series champion Jeff Gordon.
"Now, we are pleased to expand our racing involvement as Pocono Raceway's title sponsor of the upcoming race on June 7. We look forward to cheering on Gordon as he vies for a seventh win at Pocono Raceway."
Axalta Coating Systems is "The Official Finish" of Hendrick and Stewart-Haas Racing, the two most recent Sprint Cup championship organizations.