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HOUSTON, Jul 6, 2004 /PRNewswire via AP/
Minute Maid Premium Light features its "light" appeal in a new advertising spot called "Limbo," which began airing July 5. The 15-second spot showcases a Minute Maid Premium Light orange juice carton demonstrating how low it can go. Minute Maid Premium Light masters the limbo stick because it has half the calories and sugar of orange juice.
The commercial, created by Detroit-based Doner Advertising, is launching on national networks and cable programming.
"This advertisement showcases the greatest asset of Minute Maid Premium Light -- 1/2 the calories and sugar of orange juice," said Adriana Salinas, Minute Maid Associate Brand Manager. "Consumer testing scores of this advertisement were significantly above average. We believe this spot is very likeable and engaging to consumers and will ultimately drive sales for this great-tasting product."
The Coca-Cola Company introduced Minute Maid Premium Light last month, as a great alternative for Americans who are looking for ways to reduce calories without sacrificing good taste. The product should be on stores shelves nationwide by the end of July.
Minute Maid Premium Light contains just 50 calories and 10 grams of sugar per 8-fluid-ounce serving (vs. 110 calories and 24 grams of sugar per 8-fluid-ounce serving of orange juice). In addition, Minute Maid Premium Light also offers nutrients needed for a balanced diet, including 120 percent of the Daily Value (DV) for vitamin C, and as much calcium (35 percent DV) and vitamin D (25 percent DV) as a glass of milk in every 8-fluid-ounce serving. It also contains 13 percent of the DV for potassium and 10 percent of the DV for thiamin.
About Minute Maid Premium Light
Minute Maid Premium Light orange juice beverage will be available in 64-ounce cartons and six-count 8-fluid-ounce multipacks in chilled sections of grocery stores and mass merchandisers. It is comparably priced with Minute Maid Premium 64-ounce and multipack orange juice products. Minute Maid Premium Light 64-ounce cartons are currently shipping nationwide and multipacks will be available in select retailers.
Minute Maid has made healthful products for the entire family for decades and is the nutrition innovation leader in the orange juice category. Minute Maid has the longest history of marketing orange juice with calcium, and was the first to launch nationally orange juice with calcium plus vitamin D, low acid orange juice, orange juice with vitamins C and E plus Zinc, and Minute Maid Premium Heart Wise(TM), the only orange juice proven to help reduce cholesterol*.
Minute Maid is a brand of The Coca-Cola Company (NYSE: KO), the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
*Two 8-fluid-ounce servings of Minute Maid Premium Heart Wise per day with meals for 8 weeks. Foods containing at least 0.4 grams per serving of plant sterols, consumed twice a day with meals (for a daily total intake of at least 0.8 grams), as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. An 8-fluid-ounce serving of Minute Maid Premium Heart Wise contains 1.0 gram of plant sterols.
"Minute Maid", "Minute Maid Premium Heart Wise", "Coca-Cola", "diet Coke", "Fanta", and "Sprite" are trademarks of The Coca-Cola Company. For more information, visit http://www.minutemaid.com .
SOURCE The Coca-Cola Company
Ray Crockett of The Coca-Cola Company, +1-404-676-1070, or rcrockett@na.ko.com ; or Kate Sansone, +1-312-596-3507, or kate_sansone@chi.bm.com , for The Coca-Cola Company
http://www.minutemaid.com
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