Chip Ganassi Racing‘s third annual socially driven “Sound Garage” event took place Tuesday night at the team shop — and pictures came in droves on social media channels.
The event, targeted toward millenials, featured a concert by New Politics, a Danish rock band that describes its sound as punk, pop and electronically induced dance rock. That was the centerpiece, but there was plenty more for fans and drivers alike.
What else made the event special? For starters, those in attendance needed a special code from Twitter or their own event invitation to get in the doors. And in the event’s terms and conditions, the first item stated that smart phones were encouraged due to it being a social event.
See below for some of the top scenes.
It’s going down at #SoundGarage tonight pic.twitter.com/HhlMs5BTeE
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Brennan Poole (@brennanpoole)
October 4, 2016
Hanging out with @brennanpoole at #SoundGarage pic.twitter.com/tLVGGMUrBd
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Justin Marks (@JustinMarksDG)
October 4, 2016
#TeamGanassi well represented here at #SoundGarage. Great crowd so far! pic.twitter.com/4MR90S0u8B
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Kyle Larson (@KyleLarsonRacin)
October 4, 2016
Enjoying the night @CGRTeams #SoundGarage rocking out to the @NewPolitics ���� @CGRnascar #CGR #NASCAR pic.twitter.com/V8MFpTICIj
— Action Sports (@ActionSports)
October 5, 2016
Looking forward to @LeeTerbosic‘s show. About to see some magic at #SoundGarage ���� pic.twitter.com/nqRfNf8pJA
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Kyle Larson (@KyleLarsonRacin)
October 4, 2016