The Kyle Busch Foundation has begun a new partnership with Brides Across America (BAA) for an event on June 30 during the Daytona International Speedway race weekend.
The Daytona giveaway event will honor military members and their families with Samantha Busch designing a wedding gown for BAA, which will then be available to military brides.
Started in 2008 by Heidi Janson, Brides Across America is an organization that gives military brides, first responder brides and families of fallen soldiers a free wedding gown during a Brides Across America’s Nationwide Gown Giveaway.
“Planning a wedding can be stressful for even the most organized person,” Samantha Busch said. “Having to do that when a fiancé is deployed, or if the bride herself is in the military, just adds to the pressure. Co-hosting this event with Brides Across America is something we can do to show our thanks and appreciation for all the military men and women who sacrifice so much for us.”
Janson, too, is happy to be partnering with the the Busch family and their foundation.
“Bringing the designer side of Samantha to BAA is an amazing opportunity for military brides,” Janson said. “BAA is honored to have Samantha bring her unique style and her attention to detail to our line of dresses, set to launch in New York City in October as part of the BAA Collection. Having Samantha’s newly-designed wedding gown as the first dress in the BAA line is very exciting and is the marquee piece in our collection.”
BAA representatives will be running the event at DIS from 10 a.m.-3 p.m. and providing military and first responder brides with free gowns and headpieces. Samantha Busch will be present from 11 a.m.-2 p.m. to help brides make their selections. Those who wish to be part of the giveaway event can register here.