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For the second consecutive year, Chase Elliott was ranked on the world’s 50 most marketable athletes list. He is listed in the 50th spot.
The list, produced by SportsPro, ranks athletes based on various criteria including value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
“He looks set to be the poster boy of stock car racing for years to come,” his entry reads. “… He might even eclipse his father’s (Bill Elliott) achievements.”
The 20-year-old star’s growth in his first full Sprint Cup season in 2016 has been striking as he is 11th on the Chase Grid — ahead of veterans Jamie McMurray and Hendrick Motorsports teammate Dale Earnhardt Jr. — and sixth in standings — one spot higher than six-time Sprint Cup champion Jimmie Johnson.
The rankings were also largely based on the athletes’ marketing potential over a three-year span.
Cristiano Ronaldo, Usain Bolt, Stephen Curry and Cam Newton were also featured on the list.