NASCAR licensee Dusenberry Martin Racing unveiled its cover for the new NASCAR Heat Evolution (PS4, Xbox One, Windows PC) video game with cover athlete Carl Edwards on Friday at Sonoma Raceway. The game will be released Sept. 13.
In partnership with Toyota, DMR had a unique contest to determine the cover athlete — awarding the top-finishing Toyota driver in May’s Sprint All-Star Race the opportunity to be on the cover. Edwards beat out his Joe Gibbs Racing teammates and made history along the way as the first Toyota driver to be featured on the cover of a NASCAR video game.
Edwards finished fourth in the 113-lap event, ahead of teammates Denny Hamlin (ninth) and Kyle Busch (10th). Martin Truex Jr. and Matt Kenseth were also eligible.
As NASCAR’s exclusive console simulation style video game licensee, DMR has revolutionized the game by starting from the ground up, with a new developer, publisher and game design for the first NASCAR-branded game to be available on next-generation consoles.
NASCAR Heat Evolution will immerse fans in the door-to-door excitement of stock car racing and allow users to live the experience of taking the checkered flag. Whether a casual or hardcore gaming fan, NASCAR Heat Evolution will dynamically adapt to any skill level and deliver a true-to-life racing experience. The new game will feature all of the top drivers, teams, and incredibly detailed tracks and environments, giving fans the opportunity to feel what it is like to be a racing legend.
“Our company is a team of highly skilled gaming veterans with a proven record of success in NASCAR game development and publishing. Our commitment to the NASCAR community is to consistently deliver fun, engaging and high-quality NASCAR games to the market,” DMR Chief Executive Officer Tom Dusenberry said in May at Charlotte.
DMR, whose licensing agreement with NASCAR Team Properties runs through 2020, partnered with Monster Games to create NASCAR Heat Evolution, bringing more than 100 years of combined NASCAR games experience to the project.
DMR President Ed Martin said, “To deliver an all-new NASCAR game experience, we assembled an all-star team of NASCAR game experts and started with a clean sheet of paper. What the DMR and Monster Games teams have come up with is going to amaze NASCAR fans.”
More information can be found at NASCARHeat.com. Fans can also follow NASCAR Heat Evolution on Twitter via @DMRNASCARHeat and@DMRacingGames.