When NASCAR and Comcast partnered in 2015, it came with a promise that XFINITY would help change the way fans experience race-day action. As the Official Entertainment Provider of NASCAR, XFINITY is working to bring fans closer to the sport, providing them the opportunity to watch what they love better than ever before.
With the introduction of the XFINITY X1 Sports app NASCAR enhancements, which made its debut to XFINITY subscribers in Daytona, that promise has been fulfilled.
So what does that mean, exactly? For the 2016 season, XFINITY is providing X1 customers an enhanced, on-screen sports app experience that gives race fans an insider’s look into everything that takes place across the three national series, all on their televisions.
“We’re thrilled to now be able to give NASCAR fans a new and enhanced, on-screen sports app experience we launched through XFINITY X1 with baseball and football last year,” Comcast Executive Director of Sports Brand Marketing Matt Lederer said. “The X1 sports app is one of the most in-depth TV sports companion tools in the country. A series of real-time stats and visualizations is presented along the right-hand side of the screen in a rotating, carousel fashion just like the sports graphics and news tickers fans are familiar with watching on TV.
“The NASCAR enhancements to the X1 Sports app will give fans an insider’s look into everything from lead changes throughout the race to providing interactive ways for you to look at a driver’s stats. XFINITY X1 will truly change the way fans experience NASCAR.”
Before race day, the app hosts all the information needed to prepare for a weekend of watching NASCAR XFINITY Series, NASCAR Camping World Truck Series and NASCAR Sprint Cup Series racing: track information, race start times, qualifying position, overall championship point standings and more will be waiting at the click of a button.
Once the green flag drops, the app will give fans access to NASCAR’s Timing & Scoring feed, which provides a live leaderboard and other up-to-the-second race stats, all while the race is being televised. Imagine having a second screen with this information, along with a deeper dive into your favorite driver’s biographical information and stats, merged onto your first screen — your television.
Once the checkered flag waves, fans have a full race recap that includes race and series championship standings.
The NASCAR enhancements to the sports app opened the season with rave reviews, as NASCAR fans proved they enjoy and value the complementary first-screen experience. During the Daytona 500 race weekend, X1 customers spent more time using the NASCAR enhancements in the sports app, for a longer period of time, than any other sport that weekend. With the ability to dive into driver-specific data, the NASCAR enhancements to the X1 Sports app is propelling fans to spend more time interacting and exploring the app and learning about the sport.
As we move into the 2016, there is a newly made promise from XFINITY: This is just the beginning.