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March 14, 2016

Brian France, league commissioners lead social responsibility in sports conversation


Bottom row, from left: Adam Silver, commissioner of NBA; Robert D. Manfred, Jr., commissioner of MLB; Kathy Milthorpe, chief financial officer, LPGA; Don Garber, commissioner of MLS; and Brian France, chairman and CEO of NASCAR.

Top row, from left: Craig Harnett, chief financial officer for NHL; Dennis Di Lorenzo, Harvey J. Stedman dean of the NYU School of Professional Studies; Roger Goodell, commissioner of the NFL; and Arthur R. Miller, associate dean of the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business. | Photo courtesy of Mark McQueen/NYU

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NASCAR Chairman & CEO Brian France and the Commissioners of the NBA, NFL, MLB and MLS, led a group from across nine major professional sports leagues Monday at New York University to collaborate on social responsibility in sports.

The industry summit was hosted by the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business. The intent of Monday’s summit was to bring forth league leaders to exchange ideas in an open forum, and also to explain each sport’s own commitment to social responsibility.

“We are privileged that nine sports organizations, including NASCAR, have participated in this important discussion on the Social Responsibility of Sports at the NYUSPS Tisch Institute summit,” said Tony Ponturo, director of industry relations, NYUSPS Tisch Institute for Sports Management, Media, and Business. “We thank Brian France, Chairman and CEO, for his participation, which underlines his leadership in and his commitment to this ongoing dialogue.”

France, who was joined by Commissioners Roger Goodell (NFL), Rob D. Manfred Jr. (MLB), Don Garber (MLS) and Adam Silver (NBA), discussed NASCAR’s wide range of social responsibility programs such as the NASCAR Foundation and NASCAR Drive for Diversity operated by Rev Racing.

Monday’s event is the latest example of how the leagues are joining forces when it comes to social responsibility. In 2015, NASCAR joined the NFL, NBA, NHL, MLB and others to partner with RISE, a non-profit started by Dolphins Owner Stephen Ross to promote diversity and equality through sports. France was named to the Board of Directors.

The nine leagues represented Monday at NYU include: LPGA, MLB, MLS, NASCAR, NBA, NFL, NHL, PGA and WNBA.

“We are grateful for the leagues’ open cooperation and encouragement throughout this initial research phase,” said Arthur R. Miller, associate dean of the NYUSPS Tisch Institute for Sports Management, Media, and Business. “With the information we have acquired, we hope to help them move forward in a constructive way in using Social Responsibility of Sports as a game changer for the industry.”

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