Team Penske announced a multi-year partnership extension with Autotrader on Thursday. A website that allows consumers to shop for cars online, Autotrader will adorn both the Nos. 2 and 22 Sprint Cup Series cars of Brad Keselowski and Joey Logano, respectively.
“We are fortunate to expand our relationship with Autotrader beginning in 2016,” team owner Roger Penske said in a release. “The entire Autotrader team has embraced motorsports and the marketing opportunities that racing brings over the last couple of years and we are excited that they view Team Penske as a long-term partner. As Penske Automotive Group continues to work with Autotrader to promote our vehicles, we look forward to bringing Autotrader to Victory Lane with our cars and help them build their brand along the way.”
Keselowski will feature the brand for the first time in his career on his No. 2 at Atlanta Motor Speedway on Feb. 28 and Bristol Motor Speedway on Aug. 20, while Logano will run an Autotrader scheme on April 17 at Bristol and a co-branded No. 22 with Autotrader/Shell-Pennzoil at Kentucky Speedway on July 9. The brand — which has sponsored Team Penske since 2014 — will also serve as an associate sponsor throughout the 2016 season.
Both Keselowski and Logano will participate in the season-opening Sprint Unlimited non-points race, which takes place Feb. 13 at Daytona International Speedway.