RELATED: Danica signs deal with Nature’s Bakery
Danica Patrick will have Aspen Dental on board as a primary sponsor for four races in the 2016 NASCAR Sprint Cup Series season as part of a multi-year partnership extension with Stewart-Haas Racing.
Aspen Dental will continue to serve as an associate sponsor for Patrick in all her other Sprint Cup Series races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said in a release provided by the team. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission — breaking down barriers and helping patients get the dental care they need — is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
For the past two seasons, Aspen Dental has been a primary sponsor for two races annually for Patrick’s No. 10 Chevrolet team. The company is the primary sponsor this weekend for Patrick at Chicagoland Speedway for the myAFibRisk.com 400 (Sunday, 3 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio). Her No. 10 Chevrolet will have the names of more than 2,200 veterans being honored by their family and friends via a social media campaign earlier this year.
“Danica is an excellent ambassador for Aspen Dental practices and this renewed partnership is a testament to all of the hard work everyone puts in to making this sponsorship successful,” SHR co-owner and three-time champion Tony Stewart said in a team release.
Last month, SHR announced that Nature’s Bakery was coming on board for 28 races a season as a primary sponsor for Patrick. SHR also announced a multi-year contract extension for Patrick at that time as well.
Entering Chicagoland, Patrick is 24th in the point standings with two top 10s this season.